• Live a complete and exclusive experience with an unique vision of Wine Culture.

  • You will discover the Best Wine Museum in the world and a XXI Century Winery surrounded by our vineyards.

  • It includes wine tasting of a selection of our finest wines: Viura Tempranillo Blanco-Maturana Blanca, Vivanco Reserva, Vivanco Crianza and Colección Vivanco Parcelas de Granacha.

  • Free entrance to the new temporary exhibition "Dionysian Picasso".

Vivanco Experience TOUR & Paired Gourmet Tapas Menu

Vivanco Experience Tour +

  • It includes a Culinary Experience with a 3-Wine Tasting (Vivanco Crianza, Vivanco Reserva, Viura Tempranillo Blanco-Maturana Blanca) paired with an special Gourmet Tapas Menu.

Vivanco Experience TOUR & Season Paired Menu

Season Paired Menu, ONLY AVAILABLE WITH TOUR 11 am.

Season Paired Menu, ONLY AVAILABLE WITH TOUR 11 am.

Vivanco Experience Tour +

  • It includes a Complete Culinary Experience with a Food-and-Wine Pairing Seasonal Menu: a 4-Wine Tasting (Vivanco Crianza, Vivanco Reserva, Viura Tempranillo Blanco-Maturana Blanca and one of our Colección Vivanco Wines) with our Season Paired Menu.



Wine has given us so much. We felt we had an obligation to pay it back somehow. That obligation became a dream, and the dream a reality, and in 2004 Vivanco as we know it was born.

A place where wine and its culture is not only accessible but interactive – through our wine tours and tastings, culture of wine museum, wine & cooking classes, gastro pub and world class restaurant. All in a setting unlike any other.



Our dreams culminate in the aesthetic of The Culture of Wine Museum, where every item somehow is connected to the history of wine. Each wing is devoted to valuing the relationship between man and wine during the course of 8,000 years of history.


When we were contemplating this project in the late 1990s, everyone told us we were crazy. Today, almost two decades later, we are extremely proud and pleased to say that this museum is respected as one of the great cultural centers and icons of wine education in the world. Our family’s dream has become a reality.

The museum occupies an area of over 13,000 square feet. It includes five permanent exhibition halls and a hall for temporary exhibitions. Outside the museum you’ll find the Garden of Bacchus, a collection of grapevines boasting more than 220 grape varieties from around the world.

A place where the past and present are one – an exciting journey through history in a museum unlike any other where you can discover the essence of wine through nearly 8,000 years of history.





Offering unparalleled views, remarkable cuisine and exquisite wines. Experience the wines of Vivanco – paired with the exceptional cuisine of La Rioja. Traditional and modern interpretations are seamlessly blended to offer something completely fresh and new, yet traditionally inspired.



LA Rioja beckons...

We offer several convenient package options to customize your visit. Vineyard and museum tours, wine tasting courses, and fine dining - or any combination of each. Hit the link below to start your journey.