This dream of four generations began 100 years ago, when our great grandfather, Pedro Vivanco González, started to make wines with grapes from a small vineyard that the family had in Alberite, La Rioja, Spain. For a small grape grower, it was not easy to produce wine in those days; and even more difficult to sell it. Technical resources did not exist and enthusiasm hid all that reality made clear. They were difficult but also crucial times.



Our grandfather Santiago continued with that small business that my great-grandfather had started. Our grandfather was very hard-working, but we have always said that it was our grandmother, his wife, Felisa Paracuellos, who encouraged him to prosper. She started it all somehow, particularly because of her spirit and decision making capability. She was the one who encouraged our father, Pedro Vivanco Paracuellos, to study. And she was the one who fed the flame of the wine culture that was gradually spreading through our family.

La Familia Vivanco

La Familia Vivanco



A humble, amiable, conciliatory man, our father Pedro Vivanco Paracuellos began delivering wine on a bicycle in Logroño when he was 14 years old. Business grew quickly and soon he upgraded to a lorry, enabling him to deliver wine across La Rioja and surrounding provinces. It was on that road that he truly came to love wine. And he decided then, that if he did not start studying, he would not be able to devote his life to his passion. So he went to Requena and earned a degree in Oenology. He went on to purchase his first vineyard where our winery, museum and restaurant have since been built. We have been blessed, the business thrived and our family became even more immersed in Rioja wine culture. Wine made us who we are today and we believe we have the obligation to pay it back. With that focus in mind Bodegas Vivanco was officially born in 2004.



Today Pedro’s sons, Rafael and Santiago, work together in harmony, as each son shepherds an element of Vivanco into the future. Rafael is responsible for leading wine production, while Santi shares his passion through the Foundation and Museum devoted to the Culture of Wine.